Fresh New Look

Tue, 14 Feb 2012 06:08:59 -0600

A new design for the coldwellbanker.com home page

Today we released a new look for our award winning website, coldwellbanker.com. The home pages has been updated with a much warmer and home-related look than we’ve ever had before. When you visit coldwellbanker.com you’ll notice that when you click on the home search tab or the agent tab the visuals in the background highlight what it is you’re searching for. We’ve also simplified the menu options, updated our highlighted sections and added a few other touches here and there.

It’s kind of like we repainted our entryway, installed some brass hardware to the front door and added a few nice accents from Crate & Barrel to brighten up our main foyer.

This is just the first of a number of changes coming from Coldwell Banker Real Estate in the coming months. Coming in March we’ll unveil what we believe is a significant and timely change in the real estate conversation. More to come, but for now we hope you enjoy this new design for coldwellbanker.com as you look to buy, sell or just dream about that new home.

Here’s to all the things that make a house a home.

Coldwell Banker Wins TWO Awards for Web Awesomeness!

Sun, 16 Oct 2011 12:42:32 -0600

HomeAboutOn LocationFind a HomeYouTubeFacebookFlickrTwitterRSSColdwell Banker Wins Two Web Awards for Website AwesomenessOctober 12, 2011Posted by david_marine in General 0 CommentsColdwell Banker BlueScape SearchOk, the award doesn’t exactly have the word “awesomeness” in it, but I’m pretty sure that’s the gist of it.The Web Marketing Association’s annual WebAward Competition is the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries and yesterday it was announced that Coldwell Banker Real Estate LLC has won not one but two prestigious web awards for outstanding achievement in web development.The flagship website of Coldwell Banker Real Estate, coldwellbanker.com, won the first award for its design and performance as a whole. We relaunched coldwellbanker.com with new design and functionality like keyword search, IP lookup and video integration just last year. We’re pleased with the consumer feedback we’ve gotten and this web award is a nice confirmation of our efforts from a third party.The second Web Award went to our new innovative way of searching for a home just through pictures that we call BlueScape Search. Internally we refer to BlueScape as the “housing genome project” as it uses behind the scenes algorithms, tags and sci-fi like processes to allow consumers to find their dream home but rating pictures with a thumbs up or thumbs down. Behind the scenes BlueScape analyzes the aspects of the picture based on keywords, tags and general technological wizardry to then serve up search results that meet the preferences of the pictures that were rated. You can then narrow the search to a specific area if you like, but I always like seeing what beachfront property BlueScape wants to send me to as I tend to have a preference towards being close to the water.While coldwellbanker.com and BlueScape won the awards, there are a ton of other blue ribbon worthy tools at your disposal that we hope you’ll find useful to your search for the perfect home. Coldwell Banker On Location, our Coldwell Banker iPad app and Lifestyle search on coldwellbanker.com are all industry firsts and at your disposal.We’re happy the Web Marketing Association acknowledged us, but we know that the true winners are those that get acceptance from real estate consumers. And you can rest assured we’re not resting on our laurels. More is coming.

Coldwell Banker Apex Blog

Fresh New Look

Coldwell Banker Wins TWO Awards for Web Awesomeness!